๐Ÿ’ฐ Lecture 19 ยท Software Economics

Software Economics

ุงู„ุฌุงู†ุจ ุงู„ุงู‚ุชุตุงุฏูŠ ูˆุงู„ู‚ุงู†ูˆู†ูŠ ู„ู„ู€ software: ู‚ูŠู…ุฉ ูˆุชูƒู„ูุฉ ุงู„ู…ุดุฑูˆุน ยท Intellectual Property & licensing ยท business models ยท ุงุฒุงูŠ ู†ู‚ุฏู‘ุฑ ุงู„ู€ cost ูˆุงู„ู€ effort. ุฏู‡ ุงู„ู€ pillar ุงู„ุฃุฎูŠุฑ ู…ู† ุฃุนู…ุฏุฉ ุงู„ู€ SWEBOK.

9
Chapters
4
IP Types
6
OSS Licenses
8
Practice Qs
01

SWEBOK Software Economics

ุงู„ู€ software ู…ุด ู…ุฌุฑุฏ ูƒูˆุฏ โ€” ู‡ูˆ investment. ู„ุงุฒู… ุงู„ู‚ูŠู…ุฉ ุงู„ู„ูŠ ุจูŠุฑุฌู‘ุนู‡ุง ุชูƒูˆู† ุฃูƒุจุฑ ู…ู† ุชูƒู„ูุชู‡.

๐Ÿ“ ุฅุญู†ุง ููŠู† ุฏู„ูˆู‚ุชูŠุŸ Software Economics ู‡ูˆ ุขุฎุฑ support pillar ุฌู†ุจ Process Management ยท Project Management ยท Configuration Management ยท Quality Assurance ยท Professional Ethics. ุจูŠุดุชุบู„ ุจุงู„ุทูˆู„ ุนู„ู‰ ูƒู„ ู…ุฑุงุญู„ ุงู„ู…ุดุฑูˆุน (Requirements โ†’ Test).
โš–๏ธ 1. Fundamentals of Value & Cost
  • Value vs. Cost โ€” ุงู„ู€ software ุนุจุงุฑุฉ ุนู† investmentุ› ุงู„ู€ utility (ุงู„ูุงูŠุฏุฉ) ู„ุงุฒู… ุชูƒูˆู† ุฃูƒุจุฑ ู…ู† ุงู„ู€ effort (ุงู„ู…ุฌู‡ูˆุฏ/ุงู„ุชูƒู„ูุฉ). ู„ูˆ ู…ุด ู‡ูŠุฑุฌู‘ุน ู‚ูŠู…ุฉ ุฃูƒุจุฑ ู…ู† ุชูƒู„ูุชู‡ุŒ ู…ุด ูŠุณุชุงู‡ู„.
  • Opportunity Cost โ€” ุงู„ู‚ูŠู…ุฉ ุงู„ู„ูŠ ุจุชุฎุณุฑู‡ุง ู„ู…ุง ุชุฎุชุงุฑ ู…ุดุฑูˆุน ูˆุชุณูŠุจ ุงู„ุชุงู†ูŠ. ู„ูˆ ุดุบู‘ู„ุช ุงู„ูุฑูŠู‚ ุนู„ู‰ ู…ุดุฑูˆุน AุŒ ูู€ ุงู„ู„ูŠ ูƒุงู† ู…ู…ูƒู† ุชูƒุณุจู‡ ู…ู† ู…ุดุฑูˆุน B ุฏู‡ ู‡ูˆ ุงู„ู€ opportunity cost.
  • Risk & Uncertainty โ€” ุฅุฏุงุฑุฉ ุงู„ุชุฃุซูŠุฑ ุงู„ู…ุงู„ูŠ ู„ู„ู€ technical unknowns (ุงู„ุญุงุฌุงุช ุงู„ู„ูŠ ู„ุณู‡ ู…ุด ู…ุชุฃูƒุฏูŠู† ู…ู†ู‡ุง ุชู‚ู†ูŠุงู‹).
๐Ÿ”„ 2. Life Cycle Economics
  • Total Cost of Ownership (TCO) โ€” ุงู„ู…ูŠุฒุงู†ูŠุฉ ุนู„ู‰ ุทูˆู„ ุนู…ุฑ ุงู„ู…ู†ุชุฌุŒ ู…ุด ุจุณ ูˆู‚ุช ุงู„ุชุทูˆูŠุฑ: Development + Maintenance + Retirement. ุงู„ู€ maintenance ุบุงู„ุจุงู‹ ุจุชูƒูˆู† ุฃุบู„ู‰ ู…ู† ุงู„ู€ development ู†ูุณู‡.
  • Sunk Costs โ€” ุงู„ุชูƒุงู„ูŠู ุงู„ู„ูŠ ุงุชุฏูุนุช ูˆู…ุด ู‡ุชุฑุฌุน. ุงู„ู‚ุงุนุฏุฉ ุงู„ุงู‚ุชุตุงุฏูŠุฉ: ุชุฌุงู‡ู„ู‡ุง ูˆุงู†ุช ุจุชุงุฎุฏ ู‚ุฑุงุฑุงุช ุงู„ู…ุณุชู‚ุจู„. ู…ุง ุชูƒู…ู‘ู„ุด ู…ุดุฑูˆุน ูุงุดู„ ุนุดุงู† "ุตุฑูุช ุนู„ูŠู‡ ูƒุชูŠุฑ" โ€” ุฏู‡ ุชููƒูŠุฑ ุบู„ุท.
๐Ÿ“Š 3. Economic Analysis Methods
ุงู„ุทุฑูŠู‚ุฉุจุชู‚ูŠุณ ุฅูŠู‡ุŸ
ROI (Return on Investment)ู†ุณุจุฉ ุงู„ุฑุจุญ ู„ู„ุชูƒู„ูุฉ (profit-to-cost ratio).
NPV (Net Present Value)ุญุณุงุจ ุงู„ุฃุฑุจุงุญ ุงู„ู…ุณุชู‚ุจู„ูŠุฉ ุจู‚ูŠู…ุฉ ุงู„ู†ู‡ุงุฑุฏุฉ (ุนุดุงู† ูู„ูˆุณ ุจูƒุฑู‡ ู…ุด ุจุชุณุงูˆูŠ ูู„ูˆุณ ุงู„ู†ู‡ุงุฑุฏุฉ).
Payback Periodุงู„ู…ุฏุฉ ู„ุญุฏ ู…ุง ุงู„ู…ุดุฑูˆุน ูŠู€ "break even" (ูŠุบุทู‘ูŠ ุชูƒู„ูุชู‡ ูˆูŠุจุฏุฃ ูŠุฑุจุญ).
๐Ÿงญ 4. Practical Strategic Decisions
  • Build vs. Buy vs. Reuse โ€” ุชูƒุชุจ ุงู„ูƒูˆุฏ ุจู†ูุณูƒุŸ ุชุดุชุฑูŠ ุญู„ ุฌุงู‡ุฒุŸ ูˆู„ุง ุชุณุชุฎุฏู… open-sourceุŸ
  • Outsourcing โ€” ุชู‚ูŠูŠู… ุงู„ู€ cost-benefit ู„ุชุดุบูŠู„ ุนู…ุงู„ุฉ ุฎุงุฑุฌูŠุฉ.
  • Legacy Systems โ€” ู‚ุฑุงุฑ: ู†ู€ maintain (ู†ุตู„ู‘ุญ) ูˆู„ุง wrap (ู†ู„ูู‘ู‡ ุจู€ interface ุฌุฏูŠุฏ) ูˆู„ุง replace (ู†ุนูŠุฏ ูƒุชุงุจุชู‡ ู…ู† ุงู„ุฃูˆู„)ุŸ
๐Ÿ’ก ุงู„ุฎู„ุงุตุฉ ุงู„ู€ economics ุจุชุฌุงูˆุจ ุนู„ู‰ ุณุคุงู„ ูˆุงุญุฏ: ู‡ู„ ุงู„ูู„ูˆุณ ูˆุงู„ูˆู‚ุช ุงู„ู„ูŠ ู‡ู†ุฏูุนู‡ู… ุนู„ู‰ ุงู„ู…ุดุฑูˆุน ุฏู‡ ู‡ูŠุฑุฌู‘ุนูˆุง ู‚ูŠู…ุฉ ุฃูƒุจุฑุŸ ูƒู„ ุงู„ุฃุฏูˆุงุช (ROI / NPV / Payback / opportunity cost) ู…ูˆุฌูˆุฏุฉ ุนุดุงู† ุฏุง.
02

Intellectual Property & Software Protection

ุงู„ู€ IP laws ุจุชุญู…ูŠ ุงู„ุฅุจุฏุงุน (software, algorithms, designs) ู…ู† ุงู„ุงุณุชุฎุฏุงู… ุบูŠุฑ ุงู„ู…ุตุฑู‘ุญ. ุจุชุดุฌู‘ุน ุงู„ุงุจุชูƒุงุฑ โ€” ุจุณ ู…ู…ูƒู† ูƒู…ุงู† ุชู‚ูŠู‘ุฏู‡.

๐Ÿ›ก๏ธ ุฃู†ูˆุงุน ุงู„ู€ IP ุงู„ุฃุฑุจุนุฉ ููŠ ุงู„ู€ Software

ยฉ Copyright

  • ุจูŠุญู…ูŠ source code ยท UI designs ยท graphics ยท documentation ู…ู† ุงู„ู†ุณุฎ ุบูŠุฑ ุงู„ู…ุตุฑู‘ุญ.
  • ุจูŠุญู…ูŠ ุงู„ุชุนุจูŠุฑ (expression) ุนู† ุงู„ููƒุฑุฉ โ€” ู…ุด ุงู„ููƒุฑุฉ ู†ูุณู‡ุง.

๐Ÿ“œ Patents

  • ุจุชุญู…ูŠ ุงู„ุงุฎุชุฑุงุนุงุช ุงู„ุชู‚ู†ูŠุฉ ุงู„ู€ novel ูˆ ุงู„ู€ non-obvious + software processes.
  • ุดุฑูˆุทู‡ุง: Novelty + Usefulness + Non-obviousness.

โ„ข Trademarks

  • ุจุชุญู…ูŠ ุฃุณู…ุงุก ุงู„ู€ software ยท ุงู„ู„ูˆุฌูˆู‡ุงุช ยท brand identity.

๐Ÿ“„ Software Licenses

  • ุจุชุญุฏู‘ุฏ ุงุฒุงูŠ ู…ู…ูƒู† ุงู„ู€ software ูŠู€ used ยท modified ยท shared ยท distributed.
โš”๏ธ Copyright vs Patent โ€” ุงู„ูุฑู‚ ุงู„ู…ู‡ู…
CopyrightPatent
ุจูŠุญู…ูŠ ุฅูŠู‡ุŸุงู„ุชุนุจูŠุฑ ุนู† ุงู„ููƒุฑุฉ (ุงู„ูƒูˆุฏ ุงู„ู…ูƒุชูˆุจ)ุงู„ู€ ุญู„ ุงู„ุชู‚ู†ูŠ/process ุงู„ู…ุจุชูƒุฑ ู†ูุณู‡
ุงู„ุดุฑูˆุทุฃุตู„ูŠุฉ ูู‚ุท (ุชู„ู‚ุงุฆูŠ ุจู…ุฌุฑุฏ ุงู„ูƒุชุงุจุฉ)Novelty + Usefulness + Non-obviousness
ู…ุซุงู„ูƒูˆุฏ ุจุฑู†ุงู…ุฌ ู…ุนูŠู‘ู†Amazon's One-Click Purchase patent
โš ๏ธ ุงู„ุชุญุฏูŠุงุช ุงู„ู€ patents ููŠู‡ุง legal complexity + ุชูƒู„ูุฉ ุนุงู„ูŠุฉ + patent trolling (ู‡ู†ุดูˆูู‡ ููŠ Ch3).
๐Ÿ“Œ ุชุฐูƒุฑุฉ ู…ู† Lec 19 (Software Economics) ู‚ุถูŠุฉ Oracle v. Google ู‡ูŠ ุงู„ู„ูŠ blurred the line ุจูŠู† ุงู„ูƒูˆุฏ ุงู„ู€ functional ูˆุงู„ู€ creative. ู‡ู†ูุตู‘ู„ู‡ุง ููŠ Ch4 โ€” ูˆู‡ูŠ ู…ู‡ู…ุฉ ุฌุฏุงู‹ ู„ูู‡ู… ุฅู† ุงู„ู€ APIs ู…ู…ูƒู† ุชุชู†ุณุฎ legally ุชุญุช fair use.
03

Software Patents โ€” Catalyst or Cage?

ุงู„ู€ patents ุจุชุฏูุน ุงู„ุงุจุชูƒุงุฑ ูˆู„ุง ุจุชุนุทู‘ู„ู‡ุŸ ุณูŠู ุจุญุฏู‘ูŠู† (double-edged sword).

๐Ÿ“œ ุฅูŠู‡ ู‡ูˆ ุงู„ู€ Software PatentุŸ
  • ุจูŠุฏู‘ูŠ exclusive rights ู„ู„ุงุฎุชุฑุงุน (ุนุงุฏุฉู‹ 20 ุณู†ุฉ).
  • ุจูŠู…ู†ุน ุงู„ู†ุงุณ ุงู„ุชุงู†ูŠุฉ ุฅู†ู‡ุง ุชู€ make ยท use ยท sell ู…ู† ุบูŠุฑ ุฅุฐู†.
  • ููŠ ุงู„ู€ software: ุจูŠุญู…ูŠ ูƒูˆุฏ ู…ุนูŠู‘ู† ยท processes ยท functionality ยท technical methods.

โœ… ู…ุน ุงู„ู€ Patents (Pro-Innovation)

  • ุฃุณุงุณูŠุฉ ู„ุชุดุฌูŠุน ุงู„ุงุจุชูƒุงุฑ.
  • ุจุชู…ู†ุน ุงู„ู…ู†ุงูุณูŠู† ู…ู† ู†ุณุฎ ุงุจุชูƒุงุฑุงุช ูƒู„ู‘ูุช ูƒุชูŠุฑ.
  • ุจุชุญูู‘ุฒ ุงู„ุงุณุชุซู…ุงุฑ ููŠ ุชูƒู†ูˆู„ูˆุฌูŠุง ุฌุฏูŠุฏุฉ (groundbreaking).

โŒ ุถุฏ ุงู„ู€ Patents (Stifling)

  • patents ุจุชุชุฏู‘ูŠ ู„ุฃููƒุงุฑ obvious ุฃูˆ ู…ู†ุชุดุฑุฉ.
  • ุจุชุคุฏู‘ูŠ ู„ู€ "Patent Trolls" โ€” ุดุฑูƒุงุช ุจุชู‚ุงุถูŠ ุจุฏู„ ู…ุง ุชุจุชูƒุฑ.
  • ุฏุฑุงุณุฉ EFF: ูƒุชูŠุฑ ู…ู† ุงู„ู€ patented software ุนุงู…/ูˆุงุณุน ุฒูŠุงุฏุฉ.
  • Legal minefield ู„ู„ู…ุทูˆุฑูŠู† ุงู„ุตุบูŠุฑูŠู†.
๐Ÿ“ฑ Case Study: Apple vs. Samsung
  • ู‚ู„ุจ ุงู„ู‚ุถูŠุฉ: Apple ุงุชู‘ู‡ู…ุช Samsung ุฅู†ู‡ุง ุฎุฑู‚ุช patents ุจุชุงุนุฉ iPhone UI (ุฒูŠ ุงู„ู€ bounce-back effect).
  • ุณู†ุฉ 2012: ุงู„ู€ jury ุงู„ุฃู…ุฑูŠูƒูŠ ูˆุงูู‚ ู…ุจุฏุฆูŠุงู‹ ูˆุญูƒู… ู„ู€ Apple ุจู€ ุฃูƒุชุฑ ู…ู† $1 billion.
  • ุงู„ู†ู‚ุฏ: features ุฒูŠ tap-to-zoom ูˆ rubber-banding ุฃููƒุงุฑ ุจุณูŠุทุฉ ูˆุจุฏูŠู‡ูŠุฉ โ€” ุงู„ู…ูุฑูˆุถ ู…ุง ูŠุชุนู…ู„ุด ู„ูŠู‡ุง patent. ุนู…ู„ patenting ู„ู„ู€ basic functionalities ุจูŠุถุฑ ุงู„ู…ู†ุงูุณุฉ ูˆูŠุตุนู‘ุจ ุนู„ู‰ ุงู„ุดุฑูƒุงุช ุงู„ุตุบูŠุฑุฉ ุงู„ุงุจุชูƒุงุฑ ู…ู† ุบูŠุฑ ุฎูˆู ู…ู† ุงู„ู‚ุถุงูŠุง.
๐Ÿ‘น Patent Trolls
  • ุดุฑูƒุงุช ุจุชุดุชุฑูŠ patents ุฃุณุงุณุงู‹ ุนุดุงู† ุชู‚ุงุถูŠ ุงู„ู†ุงุณ ุฃูˆ ุชุทู„ุจ licensing fees โ€” ู…ุด ุนุดุงู† ุชู†ุชุฌ.
  • ู…ุซุงู„: Unilock ู‚ุงุถุช Microsoft ูˆ Google ูˆ Apple ุจู€ patents ูˆุงุณุนุฉ.
  • ุงู„ุชูƒุชูŠูƒ: ุงุณุชู‡ุฏุงู ุงู„ู€ startups ูˆุงู„ู…ุทูˆุฑูŠู† ุงู„ุตุบูŠุฑูŠู† ุงู„ู„ูŠ ู…ุด ู‚ุงุฏุฑูŠู† ุนู„ู‰ ุชูƒุงู„ูŠู ุงู„ุฏูุงุน ุงู„ู‚ุงู†ูˆู†ูŠ.
  • ุงู„ุฃุซุฑ: ุจุชุนุทู‘ู„ ุงู„ุงุจุชูƒุงุฑ ูˆุจุชุญูˆู‘ู„ ุงู„ู…ูˆุงุฑุฏ ุจุนูŠุฏ ุนู† ุชุทูˆูŠุฑ ุงู„ู…ู†ุชุฌ ุงู„ุญู‚ูŠู‚ูŠ.
๐Ÿ’ก ุงู„ุฎู„ุงุตุฉ ุงู„ู€ software patents = double-edged sword. ู„ูˆ ุงุชุณุงุก ุงุณุชุฎุฏุงู…ู‡ุง โ†’ ุจุชุนุทู‘ู„ ุงู„ุชู‚ุฏู…. ู„ูˆ ุงุชุทุจู‘ู‚ุช ุจุญูƒู…ุฉ โ†’ ุจุชุบุฐู‘ูŠ ุงู„ุงุจุชูƒุงุฑ. "ุงู„ุชุญุฏูŠ ู…ุด ููŠ ุฅู„ุบุงุก ุงู„ู€ patentsุŒ ู„ูƒู† ููŠ ุฅุนุงุฏุฉ ุชุนุฑูŠูู‡ุง ู„ู„ุนุตุฑ ุงู„ุฑู‚ู…ูŠ."
04

Case Study: Google v. Oracle โญ

ุฃุดู‡ุฑ ู‚ุถูŠุฉ ููŠ ุชุงุฑูŠุฎ ุงู„ู€ software copyright โ€” ุงุณุชู…ุฑุช 11 ุณู†ุฉ (2010 โ†’ 2021) ุญูˆุงู„ูŠู† ุงู„ู€ Java APIs ููŠ Android.

๐Ÿ“‹ Google ู†ุณุฎุช ุฅูŠู‡ ุจุงู„ุธุจุทุŸ
  • Google ู…ุง ู†ุณุฎุชุด ุงู„ู€ source code ุจุชุงุน Java ูˆู„ุง ุงู„ู€ implementation logic.
  • ู†ุณุฎุช ุงู„ู€ Structure, Sequence, and Organization (SSO) ุจุชุงุน 37 Java API package.
  • ูŠุนู†ูŠ: class names ยท method names ยท package hierarchies โ€” ู…ุด ุงู„ูƒูˆุฏ ุงู„ู„ูŠ ุฌูˆู‡.
// Java (Oracle): package java.util; public class Arrays { public static void sort(Object[] a) { ... } public static int binarySearch(Object[] a, Object key) { ... } } // Android (Google) โ€” ู†ูุณ ุงู„ู€ structureุŒ implementation ู…ุฎุชู„ู: package java.util; public class Arrays { public static void sort(Object[] a) { // Google's own implementation } public static int binarySearch(Object[] a, Object key) { // Google's own implementation } }
๐Ÿ“Œ ู„ูŠู‡ Google ุนู…ู„ุช ูƒุฏู‡ุŸ ุนุดุงู† ุชุฎู„ู‘ูŠ Android ู…ุชุงุญ ู„ู…ู„ุงูŠูŠู† ุงู„ู€ Java developers โ€” ูŠู‚ุฏุฑูˆุง ูŠุณุชุฎุฏู…ูˆุง API calls ู…ุฃู„ูˆูุฉ ุฒูŠ Arrays.sort(). ุงู„ู€ compatibility ุฏูŠ ุณุฑู‘ุนุช ุงู†ุชุดุงุฑ Android.
๐Ÿข ุญุฌุฉ Oracle
  • ุงู„ู€ API structure ุญุงุฌุฉ creative expressionุŒ ู…ุด ุจุณ functional.
  • Google ุฎุฑู‚ุช ุงู„ู€ copyright ุจู†ุณุฎู‡ุง ู„ู„ู€ structure.
  • ุทู„ุจุช $9 billion ุชุนูˆูŠุถุงุช.
๐ŸŸข ุฏูุงุน Google
  • ุงู„ู€ APIs ุฃุฏูˆุงุช functional โ€” ุฒูŠ ุชูˆุฒูŠุน ุญุฑูˆู ุงู„ูƒูŠุจูˆุฑุฏ ุฃูˆ ู‚ูˆุงุนุฏ ุงู„ู„ุบุฉ.
  • ู…ุง ูŠู†ูุนุด ูŠุจู‚ู‰ ุนู„ูŠู‡ copyright ู„ูˆ ู‡ูˆ interface ุถุฑูˆุฑูŠ ู„ู„ู€ interoperability.
  • ุงู„ุงุณุชุฎุฏุงู… ูƒุงู† transformative โ€” ุนู…ู„ ุจูŠุฆุฉ ู…ูˆุจุงูŠู„ ุฌุฏูŠุฏุฉ.
โš–๏ธ Timeline ุงู„ู‚ุถูŠุฉ (5 ุฌูˆู„ุงุช!)
2010
Oracle ุจุชุฑูุน ุงู„ู‚ุถูŠุฉ
ุจุชุฏู‘ุนูŠ ุฅู† Google ู†ุณุฎุช 37 Java API package. ุจุชุทู„ุจ $9 billion.
2012 โ€” District Court (Judge Alsup)
Google ุชูƒุณุจ (Round 1)
ุญูƒู… ุฅู† ุงู„ู€ APIs ู…ุง ูŠู†ูุนุด ูŠุชุนู…ู„ ู„ูŠู‡ุง copyright ู„ุฃู†ู‡ุง functional.
2014 โ€” Federal Circuit
Oracle ุชูƒุณุจ (Round 2)
ุฃู„ุบู‰ ุญูƒู… District Court โ€” ู‚ุงู„ ุฅู† ุงู„ู€ APIs can be copyrighted.
2016 โ€” Jury Trial (Fair Use)
Google ุชูƒุณุจ (Round 3)
ุงู„ู€ jury ู„ู‚ู‰ ุฅู† ุงุณุชุฎุฏุงู… Google ูƒุงู† fair use.
2018 โ€” Federal Circuit (again)
Oracle ุชูƒุณุจ (Round 4)
ุฃู„ุบู‰ ุญูƒู… 2016 โ€” ู‚ุงู„ ุฅู† ุงู„ุงุณุชุฎุฏุงู… ูƒุงู† NOT fair use.
2020โ€“2021 โ€” U.S. Supreme Court
Google ุชูƒุณุจ ู†ู‡ุงุฆูŠุงู‹ (Round 5) ๐Ÿ†
ููŠ 4/2021 ุงู„ู…ุญูƒู…ุฉ ุงู„ุนู„ูŠุง ุญูƒู…ุช ุฅู† ุงุณุชุฎุฏุงู… Google = fair use ู„ุฃู†ู‡ transformative ูˆู…ุญุฏูˆุฏ ููŠ ุงู„ุนู†ุงุตุฑ ุงู„ู€ functional.
๐Ÿ’ก ุงู„ุฎู„ุงุตุฉ + Implications ู†ุณุฎ ุงู„ู€ structure ุนุดุงู† ุงู„ู€ interoperability = fair use ู…ุณู…ูˆุญ. ุงู„ู‚ุถูŠุฉ ุฃูƒู‘ุฏุช ุงู„ู€ fair use ููŠ ุงู„ุงุจุชูƒุงุฑุŒ ูˆุญุงูุธุช ุนู„ู‰ ุงู„ูˆุตูˆู„ ุงู„ู…ูุชูˆุญ ู„ู€ API structures โ€” ุจุณ ุณุงุจุช ุฃุณุฆู„ุฉ ู…ูุชูˆุญุฉ ุนู† ุญุฏูˆุฏ copyright ุงู„ู€ APIs ููŠ ุงู„ู…ุณุชู‚ุจู„.
05

Case Study: Monkey Selfie (Naruto v. Slater)

ู…ูŠู† ุจูŠู…ู„ูƒ ุงู„ู€ copyright ู„ูˆ ุงู„ู‚ุฑุฏ ู‡ูˆ ุงู„ู„ูŠ ุตูˆู‘ุฑ ุงู„ุตูˆุฑุฉุŸ ๐Ÿ’

๐Ÿ“ธ ุงู„ู‚ุตุฉ
  • ู…ุตูˆู‘ุฑ (Slater) ุฑุงุญ ุฅู†ุฏูˆู†ูŠุณูŠุง ูŠุตูˆู‘ุฑ ู‚ุฑูˆุฏ.
  • ู‚ุฑุฏ ุฎุฏ ุงู„ูƒุงู…ูŠุฑุง ูˆุตูˆู‘ุฑ selfie ู„ู†ูุณู‡.
  • ุงู„ุฑุงุฌู„ ู†ุดุฑ ุงู„ุตูˆุฑุฉ. Wikipedia ูˆู…ูˆุงู‚ุน ุชุงู†ูŠุฉ ุฃุฎุฏูˆู‡ุง ูˆุงุณุชุฎุฏู…ูˆู‡ุง. ุทู„ุจ ู…ู†ู‡ู… ูŠุดูŠู„ูˆู‡ุง ุจุญุฌุฉ ุฅู†ู‡ ุจูŠู…ู„ูƒู‡ุง โ†’ ุฑูุถูˆุง.
  • PETA (ู…ู†ุธู…ุฉ ุญู‚ูˆู‚ ุงู„ุญูŠูˆุงู†) ุฑูุนุช ู‚ุถูŠุฉ ุนุดุงู† ุงู„ู‚ุฑุฏ ูŠุงุฎุฏ ุงู„ู€ copyright ูˆุงู„ูู„ูˆุณ ุชุชุตุฑู ุนู„ู‰ ุงู„ู‚ุฑูˆุฏ.
โš–๏ธ ุญูƒู… ุงู„ู…ุญูƒู…ุฉ
  • ุงู„ู‚ุงุถูŠ ุญูƒู… ุฅู† ุงู„ู…ุตูˆู‘ุฑ ู…ุง ูŠู…ู„ูƒุด ุงู„ู€ copyright โ€” ู„ุฃู†ู‡ ู…ุด ู‡ูˆ ุงู„ู„ูŠ ุตูˆู‘ุฑู‡ุง ุจู†ูุณู‡.
  • ูˆูƒู…ุงู† ุงู„ู‚ุฑุฏ ู…ุง ูŠู…ู„ูƒุด โ€” ู„ุฃู† ุงู„ู€ copyright ู„ู„ุจุดุฑ ู…ุด ู„ู„ุญูŠูˆุงู†ุงุช.
  • ุงู„ู†ุชูŠุฌุฉ: ุนู…ู„ูŠุงู‹ ู…ุญุฏุด ูŠู…ู„ูƒ ุงู„ู€ copyright / ุงู„ุตูˆุฑุฉ ู…ู…ูƒู† ุฃูŠ ุญุฏ ูŠุณุชุฎุฏู…ู‡ุง (public domain).
๐ŸŽ“ ุงู„ุฏุฑุณ ุงู„ู€ copyright ุจูŠุชุทู„ู‘ุจ ู…ุคู„ู ุจุดุฑูŠ (human authorship). ุฏู‡ ุณุคุงู„ ู…ู‡ู… ุฏู„ูˆู‚ุชูŠ ู…ุน ุงู„ู€ AI-generated content ุจุฑุถู‡ โ€” ู…ูŠู† ุจูŠู…ู„ูƒ ุญู‚ ุงู„ู†ุงุชุฌุŸ
06

Software Licensing Models

ุงู„ู€ license ุจูŠุฃุซู‘ุฑ ุนู„ู‰ productivity ุงู„ูุฑูŠู‚ ยท ุงู„ุชูƒู„ูุฉ ยท ุงู„ู€ scalability ยท ูˆุงู„ุชุนุงูˆู†.

๐Ÿ“„ ุงู„ู€ License ุจูŠุญุฏู‘ุฏ ุฅูŠู‡ุŸ
ุงู„ุนู†ุตุฑุจูŠุญุฏู‘ุฏ ุฅูŠู‡
Ownershipู…ูŠู† ูŠู…ู„ูƒู‡
Accessู…ูŠู† ูŠู‚ุฏุฑ ูŠุณุชุฎุฏู…ู‡ ูˆุงุฒุงูŠ
DeploymentููŠู† ู…ู…ูƒู† ูŠุชู†ุดุฑ
Scalabilityู‚ุงุจู„ูŠุฉ ุงู„ุชูˆุณู‘ุน

ุงู„ู€ models ุงู„ุดุงุฆุนุฉ: Proprietary ยท Open-source ยท SaaS subscriptions ยท Freemium.

๐Ÿ”‘ ุฃู†ูˆุงุน ุงู„ุชุฑุฎูŠุต ุญุณุจ ุทุฑูŠู‚ุฉ ุงู„ุงุณุชุฎุฏุงู…

Perpetual License

  • ุดุฑุงุก ู…ุฑุฉ ูˆุงุญุฏุฉ (one-time).
  • ู…ููŠุด updates ุฅุฌุจุงุฑูŠุฉ ยท ุฃุฏูˆุงุช stable.
  • ุงู„ู…ุงู„ูƒ ุจูŠุญุชูุธ ุจูƒู„ ุงู„ุญู‚ูˆู‚ุ› ุงู„ู…ุณุชุฎุฏู… ุจูŠุดุบู‘ู„ ุจุณ โ€” ู…ุง ูŠุดูˆูุด ุงู„ูƒูˆุฏ ูˆู„ุง ูŠุนุฏู‘ู„ู‡ ูˆู„ุง ูŠูˆุฒู‘ุนู‡.
Best for: long-term projects ยท ุฃู…ุซู„ุฉ: Windows, Photoshop

Subscription License

  • ุชูƒู„ูุฉ ู…ุชูƒุฑุฑุฉ (recurring).
  • updates ู…ุณุชู…ุฑุฉ ยท scalable.
Best for: fast-paced teams

Node-Locked License

  • ู…ุฑุจูˆุท ุจู€ ุฌู‡ุงุฒ ูˆุงุญุฏ.
  • ุชุญูƒู‘ู… ู‚ูˆูŠ ยท ุญุฑูƒุฉ ู…ุญุฏูˆุฏุฉ (limited mobility).
Best for: dedicated workstations

Floating License

  • pool ู…ุดุชุฑูƒ ู…ู† ุงู„ู€ licenses ยท ุงุณุชุฎุฏุงู… ุฏูŠู†ุงู…ูŠูƒูŠ.
  • ูƒูุก ูˆู‚ุช ุงู„ู€ peaks.
Best for: studios & labs
ุงู„ู…ู‚ุงุฑู†ุฉุงู„ุฎูŠุงุฑ ุงู„ุฃูˆู„ุงู„ุฎูŠุงุฑ ุงู„ุชุงู†ูŠ
User vs DeviceUser-based: ู…ุฑู† ยท remoteDevice-based: ุซุงุจุช ยท ุฃุฌู‡ุฒุฉ ู…ุดุชุฑูƒุฉ
Cloud vs On-PremisesCloud: scalable ยท remote-friendlyOn-premises: secure ยท controlled
๐ŸŽฏ ุงุฎุชูŠุงุฑ ุงู„ู€ Model ุงู„ุตุญ (ุญุณุจ ุงู„ู€ use case)
ุงู„ูุฆุฉุงู„ู€ model ุงู„ู…ู†ุงุณุจ
Freelancerssubscription / user-based
Agenciesfloating / subscription
Studioshybrid
Educationdevice / floating
Enterprisesmixed cloud / on-prem
๐Ÿ’ก ุงู„ู€ decision ุจูŠุนุชู…ุฏ ุนู„ู‰: team ยท usage ยท mobility ยท updates ยท compliance. ูˆูู‘ู‚ ุงู„ู€ licensing ู…ุน ุงู„ู€ workflow โ€” ู…ุด ุจุณ ุนู„ู‰ ุงู„ุชูƒู„ูุฉ. ุงู„ู€ hybrid models ู‡ูŠ ุงู„ุฃูƒุซุฑ ูุนุงู„ูŠุฉ ุนู…ู„ูŠุงู‹.
07

Open Source Licenses โญ

ุจุชุฏู‘ูŠ ุญุฑูŠุฉ ุงู„ู€ use ยท study ยท modify ยท distribute. ุงู„ู€ OSI ุจุชุญุชูุธ ุจุงู„ู‚ุงุฆู…ุฉ ุงู„ุฑุณู…ูŠุฉ ุงู„ู…ุนุชู…ุฏุฉ.

๐Ÿชช ูุฆุชูŠู† ุฃุณุงุณูŠุชูŠู†

๐ŸŸข Permissive

ุจุชุณู…ุญ ุจุงุณุชุฎุฏุงู… ุงู„ู€ software ุจุฃูŠ ุทุฑูŠู‚ุฉ ุชู‚ุฑูŠุจุงู‹ โ€” ุจู…ุง ููŠู‡ ุฏู…ุฌู‡ ููŠ proprietary software.

๐Ÿ” Copyleft

ุจุชุดุชุฑุท ุฅู† ุงู„ู€ derivative works ุชุชูˆุฒู‘ุน ุชุญุช ู†ูุณ ุงู„ู€ license.

๐ŸŸข Permissive Licenses
Licenseุงู„ุดุฑุท ุงู„ุฃุณุงุณูŠุงู„ุงุณุชุฎุฏุงู… ุงู„ุดุงุฆุน
MITุชุถู…ูŠู† ุงู„ู€ copyright noticeุงู„ุฃุดู‡ุฑ ู„ู„ู€ libraries ูˆุงู„ุฃุฏูˆุงุช ุงู„ุฎููŠูุฉ
Apache 2.0copyright notice + patent grantู…ุดุงุฑูŠุน corporate-friendly ยท frameworks ยท enterprise
BSD (2/3-clause)ุชุถู…ูŠู† ุงู„ู€ copyright noticeBSD-origin ยท ู…ุดุงุฑูŠุน ุฃูƒุงุฏูŠู…ูŠุฉ/permissive
๐Ÿ” Copyleft Licenses
Licenseุงู„ุดุฑุท ุงู„ุฃุณุงุณูŠุงู„ุงุณุชุฎุฏุงู… ุงู„ุดุงุฆุน
GPL v2/v3ุงู„ู€ derivative works ู„ุงุฒู… ุชูƒูˆู† GPL ุจุฑุถู‡ (strong copyleft)Linux kernel ยท GNU tools
LGPLcopyleft ุฃุถุนูุ› ุจูŠุณู…ุญ ุจุงู„ู€ linking ู…ู† ุบูŠุฑ ู…ุง ูŠูุฑุถ GPL ุนู„ู‰ ุงู„ู…ุดุฑูˆุน ูƒู„ู‡libraries ูˆุงุณุนุฉ ุงู„ุงุณุชุฎุฏุงู… (ู…ุซู„ GNU C Library)
AGPLGPL + ุงู„ู€ copyleft ุจูŠุชูุนู‘ู„ ุจุงู„ู€ network use (SaaS)web applications ยท SaaS platforms
๐ŸŽฏ ุงุฎุชูŠุงุฑ License ู„ู…ุดุฑูˆุน Open Source
  • MIT / Apache 2.0 โ†’ ุฃู‚ุตู‰ ุงู†ุชุดุงุฑ (maximise adoption)ุ› ูŠุณู…ุญ ุจุงู„ุงุณุชุฎุฏุงู… ููŠ proprietary software.
  • GPL โ†’ ูŠุถู…ู† ุฅู† ูƒู„ ุงู„ู€ derivatives ุชูุถู„ open source.
  • AGPL โ†’ ูŠุถู…ู† ุฅู† ุญุชู‰ ุงู„ู€ SaaS deployments ุชู†ุดุฑ ุชุนุฏูŠู„ุงุชู‡ุง.
๐Ÿšจ ู…ู‡ู… ุฌุฏุงู‹: No license = All rights reserved ู„ูˆ ู†ุดุฑุช ูƒูˆุฏ ู…ู† ุบูŠุฑ licenseุŒ ุงู„ู€ copyright law ุจูŠุฏู‘ูŠ ู…ุญุฏุด ุงู„ุญู‚ ุฅู†ู‡ ูŠุณุชุฎุฏู…ู‡ โ€” ุญุชู‰ ู„ูˆ ุงู„ูƒูˆุฏ ุธุงู‡ุฑ ู„ู„ุนุงู…ุฉ (publicly visible). ู„ุงุฒู… ุชุญุท license ุตุฑูŠุญ.
๐Ÿชค Case Study: The AGPL Trap โ€” MongoDB & Elastic
  • MongoDB ูƒุงู†ุช ุจุชุณุชุฎุฏู… AGPL. ู„ูƒู† cloud providers ูƒุงู†ูˆุง ุจูŠู‚ุฏู‘ู…ูˆุง MongoDB-as-a-service ู…ู† ุบูŠุฑ ู…ุง ูŠุณุงู‡ู…ูˆุง back โ†’ ู‡ุฏู‘ุฏ ู‚ุฏุฑุชู‡ุง ุงู„ุชู†ุงูุณูŠุฉ.
  • MongoDB ุญูˆู‘ู„ุช ู„ู€ SSPL (Server Side Public License) ุงู„ู„ูŠ ุจูŠู…ุฏู‘ ุงู„ู€ AGPL copyleft ู„ูƒู„ ุงู„ู€ software ุงู„ู…ุณุชุฎุฏู… ููŠ ุชู‚ุฏูŠู… ุงู„ู€ database ูƒู€ service.
  • Elastic ุนู…ู„ุช ู†ูุณ ุงู„ุญุงุฌุฉ ู…ุน Elasticsearch ููŠ 2021.
  • ุงู„ุฏุฑุณ ู„ู„ู…ู‡ู†ุฏุณ: ู„ูˆ ุงู„ู€ SaaS ุจุชุงุนูƒ ุจูŠุนุชู…ุฏ ุนู„ู‰ component ุจู€ AGPL ุฃูˆ SSPLุŒ ุงู„ู€ copyleft ู…ู…ูƒู† ูŠุฌุจุฑูƒ ุชู†ุดุฑ ูƒู„ ุงู„ู€ source ุจุชุงุนูƒ.
โš–๏ธ Case Study: Enforcement โ€” BusyBox & Android
  • ุงู„ู€ Software Freedom Conservancy ุฑูุนุช ู‚ุถุงูŠุง enforcement ุถุฏ ู…ุตู†ู‘ุนูŠู† ุดุญู†ูˆุง Linux (GPL v2) ูˆ BusyBox (GPL v2) ู…ู† ุบูŠุฑ ู…ุง ูŠูˆุฒู‘ุนูˆุง ุงู„ู€ source code ุงู„ู…ู‚ุงุจู„ โ€” ุฒูŠ ู…ุง ุงู„ู€ GPL ุจุชุดุชุฑุท. (ู‚ุถุงูŠุง ุถุฏ Best Buy ูˆ Samsung ูˆ ุดุฑูƒุงุช routers).
  • ุงู„ุฏุฑุณ: ุงู„ู€ GPL compliance ู„ู„ู€ embedded/distributed software (firmware ยท IoT) ุจูŠุชุทู„ู‘ุจ ุชูˆุฒูŠุน ุงู„ู€ source code ุฃูˆ ุฅุชุงุญุชู‡ ุนู†ุฏ ุงู„ุทู„ุจ ุงู„ูƒุชุงุจูŠ.
08

Example SW Business Models

ุงุฒุงูŠ ุดุฑูƒุงุช ุงู„ู€ software ุจุชูƒุณุจ ูู„ูˆุณุŸ ู†ู…ุงุฐุฌ ุญู‚ูŠู‚ูŠุฉ.

๐Ÿ’ผ ู†ู…ุงุฐุฌ ุงู„ุฅูŠุฑุงุฏุงุช
ุงู„ุดุฑูƒุฉุงู„ู€ Modelุงู„ู€ Revenue / Why
SalesforceSaaS subscriptionุงุดุชุฑุงูƒุงุช CRM ุดู‡ุฑูŠุฉ/ุณู†ูˆูŠุฉ โ€” ุดุงู„ุช ุชูƒุงู„ูŠู ุงู„ู€ license ุงู„ู…ู‚ุฏู‘ู…ุฉุŒ ุฎู„ู‘ุช ุงู„ู€ enterprise software ู…ุชุงุญ.
Red HatOpen Source monetizationLinux code ู…ุฌุงู†ูŠุŒ ุจุณ ุจูŠุจูŠุนูˆุง enterprise support + certified builds. ุงู„ุดุฑูƒุงุช ุนุงูŠุฒุฉ reliability/security.
SpotifyFreemium funnelุฅุนู„ุงู†ุงุช ุนู„ู‰ ุงู„ู€ free tier + premium subscriptions. ู‚ู„ู‘ู„ ุญุงุฌุฒ ุงู„ุฏุฎูˆู„ โ†’ scaled globally.
ZoomFreemium + enterprise upsellุงุฌุชู…ุงุนุงุช ู…ุฌุงู†ูŠุฉ ุจุชุฌุฐุจุŒ ุงู„ุฎุทุท ุงู„ู…ุฏููˆุนุฉ ุจุชูุชุญ features. ู†ู…ูˆ viral ูˆู‚ุช ุงู„ู€ pandemic.
AppleSkimming strategyุณุนุฑ premium ูˆู‚ุช ุงู„ุฅุทู„ุงู‚ุŒ ุจุนุฏูŠู† ุจูŠู†ุฒู„ ุนุดุงู† ูŠู„ุญู‚ ุงู„ู€ mass market. ุจูŠุจู†ูŠ prestige.
NetflixDynamic subscription pricingุจูŠุธุจุท ุงู„ุฃุณุนุงุฑ ุญุณุจ ุงู„ู…ู†ุทู‚ุฉ ูˆุงู„ู…ู†ุงูุณุฉ. ุงู„ู€ streaming wars ุจุชูุฑุถ ุชุบูŠูŠุฑุงุช ู…ุณุชู…ุฑุฉ.
๐Ÿ”„ Industry Playbook: Legacy Transformers
ุงู„ุดุฑูƒุฉุงู„ุชุญูˆู‘ู„ุงู„ูุงูŠุฏุฉ
MicrosoftPerpetual โ†’ Subscription (Office 365)ุฅูŠุฑุงุฏุงุช ู…ุชูƒุฑุฑุฉ ู…ุชูˆู‚ู‘ุนุฉ + ุชุญูŠูŠุฏ ุงู„ู‚ุฑุตู†ุฉ.
AdobeCreative Suite โ†’ Creative CloudุชุญุณูŠู† retention + ู†ู…ูˆ ARR ูƒุจูŠุฑ ูˆู…ุชุฑุงูƒู….
OracleOn-Premise โ†’ Cloud Infrastructureุงู„ุชุฑูˆูŠุฌ ุจุงู„ู€ TCO ุงู„ุฃู‚ู„ (ุตูŠุงู†ุฉ/staffing/hardware ุฃู‚ู„).
SAPValue-Based Enterprise Pricingุงุณุชุฎุฏุงู… ุญุณุงุจุงุช ROI ุนู…ูŠู‚ุฉ ู„ุชุจุฑูŠุฑ ุชูƒุงู„ูŠู ุงู„ู€ ERP ุงู„ู…ู‚ุฏู‘ู…ุฉ.
๐Ÿ’ก Key Takeaways SaaS โ†’ predictable recurring revenue ยท Open Source โ†’ monetized trust + support ยท Freemium โ†’ viral growth funnel ยท Skimming โ†’ prestige + mass adoption ยท Dynamic pricing โ†’ competitive survival.
09

Software Cost Estimation โญ

ุชู‚ุฏูŠุฑ: ุงู„ู…ุดุฑูˆุน ู‡ูŠุงุฎุฏ ู‚ุฏ ุฅูŠู‡ ูˆู‚ุชุŸ ูƒุงู… effortุŸ ูƒุงู… ูู„ูˆุณุŸ "I've got bad news and bad news!"

๐Ÿ˜… ุงู„ุญู‚ูŠู‚ุฉ ุงู„ู…ุคู„ู…ุฉ
  • ุงู„ุชู‚ุฏูŠุฑ ุงู„ุฏู‚ูŠู‚ ู„ุชูƒู„ูุฉ ุงู„ู…ุดุงุฑูŠุน ุดุจู‡ ู…ุณุชุญูŠู„ (NEARLY IMPOSSIBLE).
  • ูˆู…ุน ุฐู„ูƒุŒ ูƒู„ project manager ุชู‚ุฑูŠุจุงู‹ ุจูŠุชูˆู‚ู‘ุน ู…ู†ูƒ ุชู‚ุฏูŠุฑ ุฏู‚ูŠู‚.
  • ุงู„ูˆู‚ุช ุงู„ูˆุญูŠุฏ ุงู„ู„ูŠ ุชู‚ุฏุฑ ุชูƒูˆู† ููŠู‡ ุฏู‚ูŠู‚ 100% ู‡ูˆ ุจุนุฏ ู…ุง ุงู„ู…ุดุฑูˆุน ูŠุฎู„ุต ุฎุงู„ุต.
  • ุงู„ู€ experience ุจุชุณุงุนุฏ.
๐Ÿ’ต Cost = Effort ุบุงู„ุจุงู‹
  • ู…ุนุธู… ุชูƒู„ูุฉ ุงู„ู€ software ู‡ูŠ human effort โ†’ ูุงู„ู€ cost estimation ู‡ูŠ ููŠ ุงู„ุญู‚ูŠู‚ุฉ effort estimation. (ุจุณ ููŠู‡ ุชูƒุงู„ูŠู ุชุงู†ูŠุฉ: AI ยท cloud ยท tools ยท APIs).
  • ุจุฏูŠู‡ูŠุงู‹ุŒ ุงู„ู€ effort ู…ุชู†ุงุณุจ ู…ุน complexity ุงู„ู…ุดุฑูˆุน.
  • ุงู„ู€ Complexity ู†ุณุจูŠุฉ โ€” ู…ุด ุจุณ ู…ุฑุชุจุทุฉ ุจุงู„ู€ size (domain ยท tools ยท language...). ู…ุดุฑูˆุน ุตุบูŠุฑ ุจู…ู‡ู†ุฏุณูŠู† ุฌุฏุงุฏ ุบูŠุฑ ู…ุชุนูˆู‘ุฏูŠู† = ู…ุนู‚ู‘ุฏ. ู…ุดุฑูˆุน ูƒุจูŠุฑ ุจู…ู‡ู†ุฏุณูŠู† ุฎุจุฑุฉ ุนู…ู„ูˆุง ู…ุดุงุฑูŠุน ุดุจู‡ู‡ = ู…ุด ู…ุนู‚ู‘ุฏ ุฃูˆูŠ.
๐Ÿ“ Cone of Uncertainty

ุนุฏู… ุงู„ูŠู‚ูŠู† (uncertainty) ุจูŠู‚ู„ ูƒู„ ู…ุง ู…ุนู„ูˆู…ุงุช ุฃูƒุชุฑ ุชุชูˆูู‘ุฑ ุนุจุฑ ู…ุฑุงุญู„ ุงู„ู…ุดุฑูˆุน:

ุงู„ู…ุฑุญู„ุฉุงู„ู…ุนู„ูˆู…ุงุชุนุฏู… ุงู„ูŠู‚ูŠู†
Requirementsุฃู‚ู„ ู…ุนู„ูˆู…ุงุชุงู„ุฃุนู„ู‰
Designู…ุนู„ูˆู…ุงุช ุฃูƒุชุฑุฃู‚ู„
Developmentุฃูƒุชุฑ ูˆุฃูƒุชุฑุฃู‚ู„ ุฃูƒุชุฑ
Testingู…ุนุธู… ุงู„ู…ุนู„ูˆู…ุงุชู…ู†ุฎูุถ
Deliveryู…ุนู„ูˆู…ุงุช ูƒุงู…ู„ุฉุงู„ุฃุฏู†ู‰
๐Ÿง  Estimation Technique 1: Expert Judgement
  • ุงู„ุฏู‚ุฉ ุจุชุนุชู…ุฏ ุนู„ู‰ competence ยท experience ยท objectivity ยท perception ุจุชุงุน ุงู„ู…ู‚ุฏู‘ุฑ. "educated guess" ู…ุจู†ูŠ ุนู„ู‰ ุชุญู„ูŠู„ top-down ุฃูˆ bottom-up + analogies.
Estimate = ( x + 4y + z ) / 6

ู†ุณุฃู„ ุนุฏุฉ ุฎุจุฑุงุก 3 ุชู‚ุฏูŠุฑุงุช: x = ู…ุชุดุงุฆู… (pessimistic) ยท y = ุงู„ุฃุฑุฌุญ (most likely) ยท z = ู…ุชูุงุฆู„ (optimistic). ูˆู†ุฏู…ุฌู‡ู… ููŠ beta probability distribution ุจุงู„ู…ุนุงุฏู„ุฉ ุฏูŠ.

๐Ÿ”ฎ Delphi variation ุงู„ุฎุจุฑุงุก ุจูŠุฏู‘ูˆุง ุชู‚ุฏูŠุฑุงุช ุณุฑู‘ูŠุฉ ูˆู…ู†ูุตู„ุฉ โ†’ ุจูŠุชุญุณุจ ุงู„ู€ average ูˆูŠุชุนุฑุถ ุนู„ู‰ ุงู„ู…ุฌู…ูˆุนุฉ โ†’ ูƒู„ ุฎุจูŠุฑ ูŠู‚ุฏุฑ ูŠุนุฏู‘ู„ ุชู‚ุฏูŠุฑู‡ โ†’ ุจู†ูƒุฑู‘ุฑ ู„ุญุฏ ู…ุง ู…ุญุฏุด ุนุงูŠุฒ ูŠุนุฏู‘ู„. (ุฃุญูŠุงู†ุงู‹ ุจูŠูุณู…ุญ ุจู†ู‚ุงุดุŒ ุฃูˆ ุงู„ุฎุจุฑุงุก ุงู„ู…ุชุทุฑู‘ููŠู† ูŠุฏุงูุนูˆุง ุนู† ู‚ุฑุงุฑู‡ู… anonymously).
๐Ÿงฎ Estimation Technique 2: COCOMO II (Algorithmic)

COCOMO II โ€” estimator ู„ู„ู€ development effort ยท project cost ยท required staff ยท development time. ุจูŠุฌุงูˆุจ: "ู‚ุฏ ุฅูŠู‡ ูˆู‚ุช ูˆูู„ูˆุณ ูˆeffort ุงู„ู…ุดุฑูˆุน ุฏู‡ ู‡ูŠุญุชุงุฌุŸ". ู…ู† ุชุตู…ูŠู… Barry Boehm.

PM = A ร— (Size)E ร— โˆ EMi
  • PM: Person-Months (ุงู„ู€ effort) ยท A: ุซุงุจุช (โ‰ˆ 2.94)
  • Size: ุญุฌู… ุงู„ู…ุดุฑูˆุน ุจุงู„ู€ KSLOC ุฃูˆ function points ยท E: scale factor (economies of scale)
  • EMi: Effort multipliers (cost drivers ุฒูŠ reliability ยท team experience ยท tools)
// ู…ุซุงู„ ุงู„ุณู„ุงูŠุฏ: Size = 10 KSLOC, A = 2.94, E = 1.1, โˆEM = 1.2 PM = 2.94 ร— (10)^1.1 ร— 1.2 = 2.94 ร— 12.59 ร— 1.2 โ‰ˆ 44 person-months
โš ๏ธ ู…ู„ุงุญุธุฉ ุฏู‚ู‘ุฉ ุงู„ุณู„ุงูŠุฏ ุจุชูƒุชุจ ุงู„ู†ุงุชุฌ โ‰ˆ 41ุŒ ู„ูƒู† ุจุงู„ุฃุฑู‚ุงู… ุฏูŠ ุจุงู„ุธุจุท ุงู„ุญุณุงุจ ุงู„ุตุญ = ~44 PM (ู„ูˆ โˆEM ูƒุงู†ุช 1.1 ุจุฏู„ 1.2 ูŠุทู„ุน โ‰ˆ41 โ€” ูŠุนู†ูŠ ููŠู‡ rounding/typo ููŠ ุงู„ุณู„ุงูŠุฏ). ุงู„ู…ู‡ู… ุชูู‡ู… ุงู„ู€ formula ู…ุด ุงู„ุฑู‚ู… ู†ูุณู‡.
๐Ÿšจ ู†ู‚ุฏ ุญุฏูŠุซ ู…ู‡ู… ู„ู€ SLOC-based estimation ุงู„ุจุงุญุซูŠู† ุจูŠู†ุชู‚ุฏูˆุง ุงู„ุชู‚ุฏูŠุฑ ุงู„ู…ุจู†ูŠ ุนู„ู‰ ุงู„ู€ SLOC (ุนุฏุฏ ุงู„ุณุทูˆุฑ) ู„ุฃู†: ุงู„ู€ frameworks ุจุชูˆู„ู‘ุฏ ูƒูˆุฏ ุชู„ู‚ุงุฆูŠ ยท ุงู„ู€ AI tools ุจุชูˆู„ู‘ุฏ ูƒูˆุฏ ยท ููŠู‡ low-code/no-code tools ยท ุงู„ู„ุบุงุช ุจุชุฎุชู„ู ูƒุชูŠุฑ ููŠ ุงู„ู€ verbosity (Python ุจูŠุญุชุงุฌ ุณุทูˆุฑ ุฃู‚ู„ ุจูƒุชูŠุฑ ู…ู† Java/C++ ู„ู†ูุณ ุงู„ู€ functionality).
๐Ÿ’ก ุงุจุฏุฃ ู…ู† ุงู„ูŠูˆู… ุงู„ุฃูˆู„ ุงุนู…ู„ history ู„ู…ุฌู‡ูˆุฏ ุงู„ุชุทูˆูŠุฑ ููŠ ุดุฑูƒุชูƒ ยท ุงุญุชูุธ ุจู€ records ู„ู„ู€ unexpected cost factors (ุงู„ุนู…ูŠู„ ุจูŠุบูŠู‘ุฑ ุฑุฃูŠู‡ ยท ุงู„ู€ environment ุจูŠุชุบูŠู‘ุฑ ยท functionality ุฅุถุงููŠุฉ ุจุชุชุทู„ุจ) ยท ุฎุทู‘ุท ุชุจู‚ู‰ expert ููŠ ุชู‚ุฏูŠุฑ ุงู„ู€ effort.
๐ŸŽฏ

Practice Quiz โ€” Lecture 19

8 ุฃุณุฆู„ุฉ ุนู„ู‰ Software Economics ยท IP ยท licensing ยท business models ยท cost estimation.

Question 1 Practice โ€” economics
What is the Opportunity Cost in software economics?
A The cost of hardware and servers
B Costs that have been paid and cannot be recovered
C The value lost when choosing one project over another
D Maintenance cost over the product's lifetime
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: C Opportunity Cost = ุงู„ู‚ูŠู…ุฉ ุงู„ู„ูŠ ุจุชุฎุณุฑู‡ุง ู„ู…ุง ุชุฎุชุงุฑ ู…ุดุฑูˆุน ูˆุชุณูŠุจ ุงู„ุชุงู†ูŠ. (B ู‡ูŠ ุชุนุฑูŠู ุงู„ู€ Sunk CostุŒ ูˆ D ู‡ูŠ ุฌุฒุก ู…ู† ุงู„ู€ TCO).
Question 2 Practice โ€” IP
What is the primary difference between Copyright and Patent?
A Copyright protects ideas themselves, and Patent protects names
B Copyright protects the expression of an idea (not the idea itself), and Patent protects the innovative technical solution
C Copyright is for hardware and Patent is only for software
D There is no difference, both are the same thing
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: B ุงู„ู€ Copyright ุจูŠุญู…ูŠ ุงู„ุชุนุจูŠุฑ ุนู† ุงู„ููƒุฑุฉ (expression) ู…ุด ุงู„ููƒุฑุฉ ู†ูุณู‡ุง. ุงู„ู€ Patents ุจุชุญู…ูŠ ุงู„ุญู„ูˆู„ ุงู„ุชู‚ู†ูŠุฉ ุงู„ู…ุจุชูƒุฑุฉ (novel + useful + non-obvious). (A ุบู„ุท ู„ุฃู† ุงู„ู€ copyright ุชุญุฏูŠุฏุงู‹ ู…ุด ุจูŠุญู…ูŠ ุงู„ุฃููƒุงุฑ).
Question 3 Practice โ€” Google v Oracle
In the Google v. Oracle case, what exactly did Google copy from Java?
A The source code and implementation logic entirely
B The Java Virtual Machine
C The Structure, Sequence & Organization (SSO) โ€” class/method names and package hierarchy for 37 API packages
D The Oracle database
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: C Google ู†ุณุฎุช ุงู„ู€ SSO (class names, method names, package hierarchies) โ€” ู…ุด ุงู„ูƒูˆุฏ ุงู„ู„ูŠ ุฌูˆู‡. ุงู„ู…ุญูƒู…ุฉ ุงู„ุนู„ูŠุง 2021 ุญูƒู…ุช ุฅู† ุฏู‡ fair use ู„ุฃู†ู‡ transformative ูˆู„ุฃุบุฑุงุถ ุงู„ู€ interoperability.
Question 4 Practice โ€” patents
The requirements for a Software Patent are:
A Cheap, fast, open-source
B Popularity, profit, scalability
C Speed, security, simplicity
D Novelty, Usefulness, Non-obviousness
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: D ุงู„ู€ patent ุจูŠุชุทู„ู‘ุจ ูŠูƒูˆู† novel (ุฌุฏูŠุฏ) + useful (ู…ููŠุฏ) + non-obvious (ู…ุด ุจุฏูŠู‡ูŠ). ูˆุจูŠุฏู‘ูŠ exclusive rights ู„ู…ุฏุฉ ~20 ุณู†ุฉ.
Question 5 Practice โ€” OSS licenses
Which statement is true about Copyleft licenses (like GPL)?
A They allow merging code into proprietary software without restrictions
B They require derivative works to be distributed under the same license
C They completely prevent code modification
D They remove the copyright from the code
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: B ุงู„ู€ Copyleft (GPL = strong copyleft) ุจูŠุดุชุฑุท ุฅู† ุงู„ู€ derivatives ุชูุถู„ ุชุญุช ู†ูุณ ุงู„ู€ license. (A ุฏู‡ ูˆุตู ุงู„ู€ Permissive licenses ุฒูŠ MIT/Apache). ุงู„ู€ AGPL ุจูŠูˆุณู‘ุน ุฏู‡ ู„ู„ู€ network/SaaS use.
Question 6 Practice โ€” licensing
If you publish your code on GitHub without any license, what happens legally?
A Anyone can use and modify it freely because it's publicly visible
B It automatically gets an MIT license
C All rights reserved โ€” no one has the legal right to use it
D It automatically becomes public domain
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: C No license = all rights reserved. ุงู„ู€ copyright law ู…ุด ุจูŠุฏู‘ูŠ ุฃูŠ ุญุฏ ุงู„ุญู‚ ูŠุณุชุฎุฏู… ุงู„ูƒูˆุฏ ุญุชู‰ ู„ูˆ ุธุงู‡ุฑ ู„ู„ุนุงู…ุฉ. ู„ุงุฒู… license ุตุฑูŠุญ ุนุดุงู† ุชุฏู‘ูŠ ุญู‚ูˆู‚ ุงู„ุงุณุชุฎุฏุงู….
Question 7 Practice โ€” cost estimation
In Expert Judgement, the three estimates (x = pessimistic, y = most likely, z = optimistic) are combined using the formula:
A ( x + 4y + z ) / 6
B ( x + y + z ) / 3
C ( x + z ) / 2
D x ร— y ร— z
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: A ุงู„ู€ beta probability distribution (PERT) ุจุชุฏู‘ูŠ ูˆุฒู† ุฃูƒุจุฑ (ร—4) ู„ู„ุชู‚ุฏูŠุฑ ุงู„ุฃุฑุฌุญ: (x + 4y + z) / 6.
Question 8 Practice โ€” Monkey Selfie
In the Monkey Selfie case (Naruto v. Slater), why didn't the monkey own the copyright?
A Because the photographer registered the patent first
B Because copyright requires a human author โ€” animals cannot own copyright
C Because the photo was of poor quality
D Because Wikipedia owned the photo
โœ… ุงู„ุฅุฌุงุจุฉ ุงู„ุตุญ: B ุงู„ู…ุญูƒู…ุฉ ุญูƒู…ุช ุฅู† ุงู„ู€ copyright ู„ู„ุจุดุฑ ู…ุด ู„ู„ุญูŠูˆุงู†ุงุช. ูˆูƒู…ุงู† ุงู„ู…ุตูˆู‘ุฑ ู…ุง ู…ู„ูƒู‡ุงุด ู„ุฃู†ู‡ ู…ุด ู‡ูˆ ุงู„ู„ูŠ ุตูˆู‘ุฑู‡ุง ุจู†ูุณู‡ โ€” ูุงู„ู†ุชูŠุฌุฉ ุนู…ู„ูŠุงู‹ ู…ุญุฏุด ูŠู…ู„ูƒ ุงู„ู€ copyright.
๐Ÿ“‹

Cheat Sheet

๐Ÿ’ฐ Economics Concepts

Opportunity Cost
ู‚ูŠู…ุฉ ุงู„ุฎูŠุงุฑ ุงู„ู„ูŠ ุณุจุชู‡
Sunk Cost
ุชูƒู„ูุฉ ุฏูุนุช ูˆู…ุด ู‡ุชุฑุฌุน โ†’ ุชุฌุงู‡ู„ู‡ุง
TCO
Dev + Maintenance + Retirement
ROI
profit-to-cost ratio
NPV
ุฃุฑุจุงุญ ู…ุณุชู‚ุจู„ูŠุฉ ุจู‚ูŠู…ุฉ ุงู„ู†ู‡ุงุฑุฏุฉ
Payback Period
ุงู„ู…ุฏุฉ ู„ุญุฏ ุงู„ู€ break even

๐Ÿ›ก๏ธ IP Types

Copyright
expression ู…ุด idea
Patent
novel + useful + non-obvious
Trademark
ุฃุณู…ุงุก/ู„ูˆุฌูˆู‡ุงุช/brand
License
use/modify/share/distribute

โš–๏ธ Google v Oracle

ู†ุณุฎุช ุฅูŠู‡ุŸ
SSO of 37 APIs (ู…ุด ุงู„ูƒูˆุฏ)
ุงู„ู…ุฏุฉ
2010 โ†’ 2021 (11 ุณู†ุฉ)
ุงู„ุญูƒู… ุงู„ู†ู‡ุงุฆูŠ
SCOTUS 2021: fair use
ุงู„ุณุจุจ
transformative + interoperability

๐Ÿชช OSS Licenses

MIT / Apache / BSD
Permissive (ูŠุณู…ุญ proprietary)
GPL
strong copyleft
LGPL
weaker โ€” linking ู…ุณู…ูˆุญ
AGPL
copyleft ุจุงู„ู€ network/SaaS
No license
= all rights reserved

๐Ÿ’ผ Business Models

SaaS
recurring revenue (Salesforce)
OSS monetization
support paid (Red Hat)
Freemium
viral funnel (Spotify, Zoom)
Skimming
premiumโ†’mass (Apple)
Dynamic pricing
ุญุณุจ ุงู„ู…ู†ุทู‚ุฉ (Netflix)

๐Ÿงฎ Cost Estimation

Cost โ‰ˆ
human effort estimation
Expert / PERT
(x + 4y + z) / 6
Delphi
ุชู‚ุฏูŠุฑ ุณุฑูŠ โ†’ average โ†’ ุชูƒุฑุงุฑ
COCOMO II
PM = AยทSize^EยทโˆEM (Boehm)
Cone of Uncertainty
uncertainty โ†“ ู…ุน ุงู„ู…ุนู„ูˆู…ุงุช โ†‘
ู†ู‚ุฏ SLOC
AI/low-code/verbosity